Is Your Brand Ready for the Holdidays?

The fourth quarter of the year is an incredibly significant period for most brands. So, the big question is, are you ready? Well, if not, I have some ideas for you! With this being the busiest time of year for many companies and unusual conditions due to the pandemic, we are here with some tips to ensure you have a successful holiday season. 

Limited Edition Holiday Items
The holidays are a great time to introduce limited edition giftable products. Think of popular holiday-themed flavors and scents Pumpkin Spice, Peppermint, Pine, etc that might influence your limited edition item. And don’t forget there is also January to consider when consumers are looking to detox and rejuvenate. 

Gift Bundles
Product and service gift bundles especially designed for the holiday season are an excellent way to promote buying and up your basket ring. Think of what products and services from your offerings can be paired together to create a giftable package. Also consider bundling with other product and service providers that complement your offerings.

Specialty Packaging
With the pandemic-related delays in production, it is important to order any specialty packaging that you will require if you will be packaging your products in a unique way for the holidays. Custom boxes, gift tags, branded ribbon and packaging tape are all great ways to add that special holiday touch.

Custom Holiday Content
Scheduling a custom holiday photoshoot is a great way to capture and promote your products or services to holiday buyers. Make sure to consider all of the ways you will want to share the content and schedule a rollout plan on your website, social channels and email blasts. Make sure to contact photographers and designers early to set up a schedule and check availability as we are usually swamped with requests during this busy season. 

Gift Guides
Getting your product featured in gift guides is a great way to boost holiday sales. Do some research to see news channels, blogs and influencers that put together gift guides last holiday season and reach out to them about possibly including your offerings in their gift guides this year. You can also create your own product round-ups with products and services that are a complement to yours as well. 

Cards & Gifts
Custom-designed holiday cards and gifts to clients and buyers are a great way to say thank you to those who have helped support your business throughout the year. Coming up with an especially memorable gift related to your business is a great way to make your business stand out.