What Is Your Brands Version of the Pumpkin Spice Latte?

Though it's only offered seasonally, the Pumpkin Spice Latte is one of Starbucks' best selling drinks. Starbucks has reportedly sold more than 600 million pumpkin spice lattes since the drink's first was launched in 2003 and continues to sell more than 20 million per year.

Your business may not have the notoriety of Starbucks yet but you can still use these same tactics. So my question to you is what is your brands version of the Pumpkin Spice Latte? Adding seasonal and limited-edition products can be a great way to generate extra revenue for your brand. Creating scarcity by offering products only for a limited time and building off of seasonal excitement will not only grab your consumers attention but also offer a way to diversify your product offering.

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